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Remember the days when if you wanted to tell a whole group of people about an event you had to make phone calls and flyers. Then you had to figure out where to post those flyers, when to call people and then follow up with another phone call.
Today it’s a lot easier to get a message out there, or at least it should be. With all the different mediums to communicate you would think it would be easier; however, all that means is that there is more noise to sift through. If you want to get the word out you need to:
- Be Clear And Simple – Again, the issue is too much noise, so we need to make sure our words are to the point and direct. Emails where you are constantly scrolling down and squinting to see the yellow font are ineffective and will just turn people away. You want to make your message easy to read and understand.
- Pick Two And Perfect Them – I was once told that with all the mediums out there we should just pick two to perfect (mine are Twitter and Blogger). Granted there are ways to mass communicate by syncing up the different tools; however, don’t waste your energy trying to keep up with all of them well. Establish yourself, study those who do it well and craft your message.
- Build Message Carriers – No matter what you think the best way to spread a message is from person to person. Delivering messages (especially vision) via word of mouth is one of the most effective forms of communication because it quenches the thirst for relationships. People don’t feel spammed when someone they know is asking them to do something. The Gospel has stayed alive all this year because people were willing to share it from one to another, let’s not forget that.
In the end it’s not about how loud we are; but, how the message is delivered. It’s important for us not to create more noise, but to know when to speak and when to listen. Next time you want to get word out, focus and be clear.
Which form of communication do you use best?